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Optometrists have an opportunity unique to all the medical professions: They provide a medical and retail experience--and both provide revenue streams. However, most ODs spend little time on the retail side of their business. With reimbursements dropping, and doctors having to work longer hours, you would think they would pay attention to the one stream of revenue they can ultimately control.
Growth, profitability, margin protection, and maximizing reimbursements- all key management indicators top of mind to most doctors in this challenging economy. But how many look at their recall program as essential to their growth strategies? An average office will see about 30% new patients every year. That means an office seeing 2500 patients per doctor, will add 750 new patients this year alone! If the practice isn’t adding a new doctor to the staff every year or so, perhaps it’s a sign of treading water and not growth. Plan for 10% growth and the office should be seeing and keeping about 1000 new patients this year. So, where do you start?